Breakout Session – Orvis

Orvis Champions Retail Success through Allocation





As the nation’s oldest mail order business, and one of the longest-running retailers in the U.S. and UK, Orvis needed a retail allocation solution which enabled them to drive sales, maximize profit and improve the customer experience by reducing out of stocks while balancing their inventory.

Hear how Orvis uses Allocation to:

  • • Optimize inventory deployment
  • • Match store planning allocation and replenishment to individual store size curves
  • • Transition from step by step allocation and replenishment to scheduled automation

Speaker: Julie Cheney, Director, Retail Planning & Allocation

Head ShotBio: Julie Cheney is a leader with 15 years experience in buying, merchandise planning, allocation and systems selection & implementation. In her current role, as the Director of Planning & Allocation for Orvis, Julie is responsible for the planning and allocation of all categories for the retail stores in the US and UK. Prior to joining Orvis, Julie held leadership roles at Eddie Bauer, Piece Goods Shops and Galleria RTS. Julie holds a Bachelor of Science from Syracuse University.