Courtney Armstrong

Courtney Armstrong

AVP Demand Planning

Courtney spent twelve years in Merchandise Planning before joining L’Oreal at the beginning of 2016 to lead the Lancôme Demand Planning team. She began her career with a rotational training program at Gap Inc headquarters in San Francisco and found her passion in planning for Old Navy stores. Moving to New York, she spent 8 years developing the Merchandise Planning function at RalphLauren.com where she oversaw all brands as well as planning for the fulfillment center and developing omni channel strategies. As a planner at RalphLauren.com Courtney piloted Logility and rolled it out to the ecommerce team. Courtney also worked at J.Crew running the crewcuts.com planning team with a focus on omni channel before taking a role at a startup running Planning and Merchandising Operations. Now with L’Oreal she has embraced the differences in Merchandise Planning and Demand Planning and brings a fresh perspective to the evolving role. Courtney has a passion for people and developing influence through a strong grasp of the interrelated planning metrics.

Connections Session:
Omni-Channel Approach to Demand Planning

As more wholesalers begin selling in direct to consumer retail and e-commerce channels, the Demand Planning role will also evolve. Delve into the Planning needs of the different channels including Wholesale, Retail Stores and E-Commerce – and talk about what Omni Channel is and how to plan for it. From someone who has done it all, learn approaches from retail Merchandise Planning to help meet the consumer’s needs and gain influence within your organization.

You Will Learn:

  • How to Embrace the Unique Challenges of Planning for Multiple Channels
  • Metrics Crucial to Developing the Strongest Plans
  • Using Logilty to Develop Smart Forecasts that Anticpate Business Needs

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